THE DISPLAY CONTAINER

Architects: Petra Zakrajšek, Tjaša Najvirt
Completion year: 2020
Location: Ljubljana, Slovenia
Investor: Bellevue Living
Photographer: Miran Kambič

The Display Container offers an entirely new approach to the real-estate market and the traditional apartment sale – classic containers are placed in front of the building in construction and stacked into two storeys, of which the lower functions as an alluring display window, fully opening onto the street and providing information to onlookers and potential buyers. The upper storey, however, is meant for personal use.

The illuminated display window invites visitors to enter, inquire about any additional information and inspect the sample room, where the project’s materials and furnishings are made fully available. The construction site is thus unobtrusively familiarized and brought closer to the public, while the newly-built volume is tactfully incorporated into the city.